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Even in an era of advanced technology like ChatGPT, which can assist in drafting various kinds of writing, it remains crucial to acquire effective communication skills. Beyond merely conveying information, the ability to speak and write well holds immense value. Knowing how to communicate effectively allows individuals to convey their thoughts, ideas, and emotions in a clear, concise, and engaging manner, fostering stronger connections and relationships in both personal and professional settings. It’s important to understand that effective communication skills are the opposite of constant, careless chatter. Speaking more doesn’t make you a better communicator. True mastery lies in message quality. Active listening One of the foremost effective communication skills involves no speaking at all: active listening. This skill involves hearing words and truly comprehending the message, empathizing with the speaker, and responding appropriately. Contrary to the belief that speaking more is th

NEWS: Africa needs to integrate infrastructure for impactful continental trade

Speakers at the UK-Africa Investment Conference have stated that African nations need to establish and reinforce their infrastructure to make the goals of the Africa Continental Free Trade Agreement (AfCFTA) realisable.


“For the African free trade area to function effectively, the goal would be to have effective infrastructure, transport, energy and digitalisation,” said Africa Union infrastructure, energy and information and communications technology commissioner Amani Abou-Zeid.

She added that Agenda 2063 – which is the African agenda for integration and the blueprint and master plan for transforming the continent into a global powerhouse of the future – would facilitate the AfCFTA, as well as other integration projects.

“I am happy to say that, as we speak, we have large programmes for regional and transcontinental infrastructure, including transport. Same thing for energy. Last June, we launched the African single electricity market.


“Along with that, we have the African single air transport market, and as I speak, 39 countries have joined that market and we are in the process of creating that new market,” said Abou-Zeid.

All of these endeavours have the purpose and goal of integrating Africa and supporting the successful implementation of the AfCFTA, as well as the wellbeing of African citizens.

“We want a competitive continent, a harmonisation of regulations and policies to make it easier for investors, whether African or not, to create this economy of scale, give a boost to employment and to create opportunities for our young people, women and children. A good part of that goes into bridging the urban-rural gap in Africa,” she said.

Diageo Africa supply chain director Colin O’Brien said that, through the AfCFTA, the opportunity to be able to export competitively and sustainably from African markets into other markets in the region is “really attractive”.

However, he said infrastructure, and particularly transport infrastructure, as well as the ability to move products freely from one market to another, will be very attractive for Diageo and will build on the efficiencies of operations it has in some of its big markets.

“The other big opportunity we see is around electricity and renewable energy in particular and creating grids where markets [with] big renewable energy potential can export electricity across the region,” said O’Brien.

He added that having the potential to avail renewable energy in markets that are a little more challenged in terms of having electricity, is hugely important.

Unilever Africa finance VP, Mikateko Tshetshe said AfCFTA was important for Unilever in Africa. However, she cautioned that the European version of AfCFTA took over 30 years to establish, and that AfCFTA will take just as long. “But I know that [the] African [Union] is currently working on getting this done a lot sooner.”

Nonetheless, she said AfCFTA required serious investment, and a mindset of using what the continent already had in place as it developed the required infrastructure, the required integrated systems and the required processes for AfCFTA to “actually operate optimally”.

Source: The Guardian

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